From upping your day-to-day work game with clients, speaking at industry events, building and nurturing your relationships or better understanding your business strategy — having a toolkit of strategically designed brand collateral is more valuable than you realise.

Can curiosity help you benefit from your brand collateral?

An answer to this question about curiosity in brand collateral, lays in how much engagement you are sparking in your audience.

I don’t just mean on social media.

Think holistically about your brand experience and how people interact with you. Virtual meetings, emails, in person, curated events, speaking panels, workshops, website. Each of these moments have unique needs from a brand point of view, and your brand should flexibly fit around each.

Curiosity is a proven approach in modern marketing. It drives that feeling of wanting a little more.

Highlights questions to your audience which align with their desires, feelings, perspectives and needs. Helps us serve generous value, supporting them in their knowledge, confidence and buying decisions.

Consider your current content landscape and your brand collateral

If you were to rate it on a scale of 1 – 5, with one being not curious, and five being deeply curious, where would it sit?

Here are a handful of situations where you as a business owner will benefit, learn and grow, whilst inspiring curiosity in your audience, as a result of having well-designed, consistent branded collateral. 

Create a ‘knock their socks off’ response to a work submission

With exciting projects and an evolving business, comes discerning clients.

Having a flexible, high quality approach to brand collateral which reflects your value and allows you to create responses effortlessly hitting the mark, is essential.

Remind clients why you are ‘the one’ for them with cleverly put together documents showcasing your work and effort for them. Don’t let your hard work down by branding which isn’t up to par.

Share a freshly designed proposal for an irresistible opportunity

As a service provider, it is likely you create proposals for new projects frequently. Are you maximising their potential?

There will be scenarios where an opportunity deserves extra attention. A finely crafted story, a fresh document, a bespoke landing page, a printed booklet that shows your expert view. Each element will bring lasting professional impact and strengthened brand awareness.

Regardless of a win or loss, it will keep you in mind for the next opportunity.

Build and nurture your relationships with collaborators

First impressions count.

We forget when we’re deeply ‘in’ something, that our business is fresh and new to others. We get used to seeing our brand, but often the majority of our audience have only seen it for a moment.

Go the extra mile when you’re meeting with someone, whether they’re new or someone you are nurturing. Take them through who you are with an insights presentation, or leave a surprise touch point like a thank you note to deliver extra delight.

Create memories they will appreciate.

Pitch, speak at or attend a game changing industry event

Part of building your network and reputation includes not only attending, but also pitching to and speaking at events which will deepen your brand’s awareness and offering.

Whether they come at a moment’s notice, or are planned for months, have a creative deck ready which you feel proud to present. Something tangible you can spontaneously give, or when asked, as you are having exciting conversations.

Reflect on your brand strategy and create fresh collateral which resonate for your audience

A big part of evolving your brand is learning through trial and error, feedback and conversion metrics.

If you are not giving something a try, you will never learn whether it is right for you or how to optimise it. Measuring and reassessing the quality and success of your collateral is a beacon for your wider business strategy.

Ask your clients for their perspective, and finesse your plan accordingly.

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Looking for guidance on how to craft your own brand collateral? Grab my Vision to Reality freebie to start. It will help you map out some actions around a specific piece of marketing material you need to create.

Rather collaborate with an experienced set of hands to make it happen? Drop me a note on Instagram.

A creative sprint with OAM Design Co. will help shift your brand collateral to where you desire it to be. Take the pressure off, and bring it to life.