Predominantly white, black or navy
backgrounds were used to show
the ‘day and night’ idea - this concept is
translated as a mode option for users to
select when experiencing the AIS website.
The colour scheme reflected the sunrise/sunset ideology: taking into account
nature in different settings: city, land, sea,
and the colours that are evoked through
the natural passing of time as horizons
change.
This visual inspired much of the
branding, with a day and night theme
carrying across the brand guidelines and
website they produced with their digital
partners.
A circular motif, showing the idea of the
globe and the sun moving around it, was
designed and shown both as a flat icon
and with a gradient. These icons were
developed to show motion and blur, and
used as abstract backgrounds and
overlays.
“The exceptional creativity and insight Olivia brought to the project were truly impressive, leaving us with the assurance that our new brand identity is not only future-proof but also helps establish us as leaders in our field.”
Together we crafted a robust new brand
identity with brand guidelines their team
could independently apply internally.
The brand identity was inspired by the
concept of immersion, the blurring of
boundaries between time and place. The
use of the gradient reflected the notion
of ‘time moving’ - heavily inspired by the
concept of sunrise and sunset.
Workplace and Life Sciences firm AIS
worked with me to develop a fresh brand
identity which would take them boldly into
a global market.
Their goal was to reposition themselves
as they stepped into a new phase of
global growth and transformation as
a business, and show how they could
‘work without borders’ both internally and
through their holistic client approach.
Brand Identity Design
Brand Guidelines
Editorial Guidelines
AIS worked with OAM Design Co. to develop a fresh brand identity
which would take them into a global market, and
reposition them as they stepped into a new phase of
growth.
Together we crafted brand guidelines, and a raft
of branded, bespoke marketing collateral.
AIS Interiors
AIS Interiors brand identity
shows global immersion with clients through
their ‘work without borders’ concept
Olivia listened carefully to our objectives and demonstrated a unique ability to comprehend our needs and desires, resulting in a brand that exceeded our expectations
